A sizzling new designer perfume campaign featuring White Lotus star Theo James and Italian model Vittoria Ceretti has set the internet ablaze — and unexpectedly drawn actor Leonardo DiCaprio into the spotlight.
Released this week on the luxury brand’s official social media platforms, the high-profile summer ad sees James and Ceretti turning up the heat with their undeniable on-screen chemistry. Set against a picturesque ocean backdrop, the campaign has fans swooning over the duo’s sun-soaked embrace and romantic tension as they get up close and personal in a boat and on rocky cliffs in just white swimwear.
While many applauded the visual appeal of the campaign, social media users couldn’t resist trolling Ceretti’s boyfriend, Oscar-winning actor Leonardo DiCaprio, who at 50, remains in headlines for his relationships with younger models.
Memes and cheeky posts flooded X (formerly Twitter), with users writing, “Vittoria going back to Leo after making out with Theo James,” and “Imagine getting paid millions to kiss Theo James at the beach, then go home to Leonardo DiCaprio.”
Another joked, “Without reading the caption, I thought this was a new season of The White Lotus,” praising the cinematic quality of the campaign.
Some called the pairing "pure Capri magic," commending the brand for creating what fans described as one of the most romantic luxury campaigns in recent memory.
The ad dropped just days after Ceretti and DiCaprio were spotted together at the Cannes Film Festival, making a rare public appearance as a couple. The two appeared close and affectionate as they took their sets at the event, seemingly unfazed by the online chatter.
The couple has been in a relationship for over two years, with rumours indicating that they plan on tying the knot soon. Leo has even been seen meeting Vittoria's parents over dinner, fuelling speculation about a secret engagement.
Released this week on the luxury brand’s official social media platforms, the high-profile summer ad sees James and Ceretti turning up the heat with their undeniable on-screen chemistry. Set against a picturesque ocean backdrop, the campaign has fans swooning over the duo’s sun-soaked embrace and romantic tension as they get up close and personal in a boat and on rocky cliffs in just white swimwear.
While many applauded the visual appeal of the campaign, social media users couldn’t resist trolling Ceretti’s boyfriend, Oscar-winning actor Leonardo DiCaprio, who at 50, remains in headlines for his relationships with younger models.
Memes and cheeky posts flooded X (formerly Twitter), with users writing, “Vittoria going back to Leo after making out with Theo James,” and “Imagine getting paid millions to kiss Theo James at the beach, then go home to Leonardo DiCaprio.”
After this she had to go back to DiCaprio💀
— 𝐁𝐫𝐞𝐧𝐝𝐚 (@bbrengonzalez) May 16, 2025
theo james and vittoria ceretti in the new campaign of dolce gabbana perfume are VERY HOT
— zara (@nicschier) May 15, 2025
Another joked, “Without reading the caption, I thought this was a new season of The White Lotus,” praising the cinematic quality of the campaign.
Some called the pairing "pure Capri magic," commending the brand for creating what fans described as one of the most romantic luxury campaigns in recent memory.
Theo + Vittoria got no business looking this lethal together.
— Giii (@Giii_014) May 5, 2025
Bae Leonardo DiCaprio & Vittoria Ceretti attended a dinner for the Cannes Film Festival alongside De Niro & his wife#LeonardoDiCaprio pic.twitter.com/588EELXGso
— Daily Leo DiCaprio (@dailyleodicapri) May 14, 2025
The ad dropped just days after Ceretti and DiCaprio were spotted together at the Cannes Film Festival, making a rare public appearance as a couple. The two appeared close and affectionate as they took their sets at the event, seemingly unfazed by the online chatter.
The couple has been in a relationship for over two years, with rumours indicating that they plan on tying the knot soon. Leo has even been seen meeting Vittoria's parents over dinner, fuelling speculation about a secret engagement.
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