Amazon is giving Fire TV Stick users a massive reason to try something new this week

If your current Fire TV Stick is starting to show its age, now could be a very good time to switch over to something totally new. Amazon has just announced the launch of its big Prime Day sale event, and some of the best bargains are available on the firm's own-brand gadgets.

Yes, as you might expect, there's money off Kindles, Echo speakers and Fire tablets, but some of the biggest discounts we've spotted will please Fire TV fans.

In fact, the ultimate 4K Max model is now at its lowest ever price.

With that drop applied, you can now pick up these feature-packed streaming gadgets for just £39.99 - that's a £30 saving.

SEE THE FIRE TV MAX DEAL HERE

For those not in the know, the Fire TV Stick 4K Max includes a fast processor, stunning 4K visuals, speedy Wi-Fi 6E technology and full access to the exclusive Ambient Experience.

This allows you to turn your telly into a giant work of art along with adding useful widgets such as calendars and sticky notes.

You can read our full Fire TV Stick Max review here

Like all Fire TV Sticks, there's easy access to all the best streaming apps such as Netflix, Disney+ and Prime Video plus you can play games on the device as well.

SEE THE FIRE TV MAX DEAL HERE

If that sounds too powerful for your needs, then there are two more offers worth checking out.

Firstly, the Fire TV Stick 4K has been slashed to just £27.99 which is less than half the usual price. As the name suggests, this device offers pin-sharp 4K access for improved viewing. It also gets a sleek design and quick buttons which launch the most popular apps with one touch.

SEE THE FIRE TV 4K DEAL HERE

The final deal that's available offers the more basic Fire TV Stick HD for just £23.99 - that's a 40 percent saving.

SEE THE FIRE TV HD DEAL HERE

It doesn't pack quite the same punch as its siblings, but still offers a cheap and easy way to make your TV smarter.

The only thing to be aware of is that these deals are only available for Prime members and will end on Friday.

If you don't have Prime, don't panic. You can sign up now for free with Amazon offering a 30-day trial period. If you don't want to pay the £8.99 fee, just make sure you cancel before the 30-days are up.