Primark shoppers say 'forget Labubu' after spotting 'cute' new £4 item

Primark shoppers "need" a new £4 item that could rival Labubus. The viral dollsare everywhere this summer, as shoppers race to buy the must-have toys, which are often used as bag charms.

However, some fans are saying "forget Labubus", as they prefer Primark's offering. The retailer has introduced a "cute" £4 teddy bear bag charm. The popular accessory was showcased in a viral video shared by TikTokuser @kadymcwilliam2. She highlighted the teddy bear charm after spotting it during a visit to Primark's Glasgow Argyle St store.

Kady wrote: "New bear bag charm in primark!" Her video has since received over 110,000 views and more than 10,000 likes. Viewers loved what they saw and rushed to the comment section under the video to share their excitement.

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One fan of the look said: "Forget a labubu this is what I want." Someone replied: "I agree 100%" and a Primark fan added: "Real." Another comment read: "This is my version of labubu."

Less impressed, a different shopper thought their Labubu was "better", but lots of viewers loved the "cute" design. Someone replied: "I so need one." A keen shopper echoed: "I need that bear." A different response said: "So cute," while a social media user commented: "Omgggg."

More praise came from a fan who said: "Wait it's so cute," and their friend replied: "You know I love a good bag charm." It looks like the bag charm is not currently available on Primark's website, so shoppers are advised to check their local store.

However, the retailer does offer a selection of bag charms on its website, including a £5 Beaded Avocado Charm, a £5 Disney's Stitch Bag Charm, a £4 Rita Ora Heart Bag Charm, and a £4 Pom Pom Pearl Bag Charm. Other options include a £3.50 Furby Glitter Bag Tag, a £2.50 Hello Kitty Bag Charm, a £2.50 Hello Kitty Furry Bag Charm.

Meanwhile, Primark Home offers a bear-themed range which could be ideal for shoppers looking for similar decor. The range includes bedding, kitchenware, and clothing.

For example, there's a £10 Teddy Bear Square Cushion, a £6 Tufted Bear Storage Basket, a £3.50 Ceramic Bear Shaped Mug, a £4.50 Coquette Teddy Bear Throw, and a £3 Bear Card Holder

Alternatively, for those who are set on a teddy bear bag charm, it could be worth browsing options from different retailers. H&M offers a £9.99 fluffy bag charm, and one of the options is a light brown teddy bear. The product description says: "Bag charm with a padded soft toy in fluffy fabric featuring a carabiner hook for easy attachment to your bag."

Elsewhere, Jellycat offers a £23 Bartholomew Bear Bag Charm. The product description says: "Some of the best things in life come in small packages – and this travel-sized teddy accessory, inspired by the most popular Jellycat of them all, is no exception!"