hit back at customers grumbling about the £24 price tag on his pub's steak pie, cheekily retorting: "Enjoy your chlorine". The star of Clarkson's Farm, 65, has insisted on paying 'premium' prices for top-quality local beef for the pies served up at The Farmer's Dog, the pub showcased in the Amazon series.
Clarkson suggested that those balking at the cost could resort to less scrumptious, chemically-treated alternatives. The sharp-tongued ex Top Gear presenter delivered the rebuff following criticism from a disgruntled punter who contacted him on social media, griping: "Thought @JeremyClarkson wanted an affordable pub for customers. £24 for pie and veg is a bit much."
Never one to shy away from a challenge, Clarkson fired back: "Have you seen beef prices right now? If you could make it for less, I'll give you a job." In response to another query, "Your cows aren't they Jeremy?" Clarkson clarified: "Some are. Most come from other farmers in the area and we pay a premium. We are here to back British farming. If you don't want to do that, fine. Enjoy your chlorine."
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The recent series of Clarkson's Farm documents Clarkson's struggle against soaring expenses as he opens his pub near in Chipping Norton, Oxon. One memorable episode saw him gagging from the foul odour while rehabilitating the pub's old septic tank.
Since launching in August with a commitment to only offering local fare, The Farmer's Dog has garnered widespread acclaim – despite Clarkson conceding he was at one stage losing £10 per patron. Its current menu lists 'steak pie, mash, carrots, seasonal greens and Hawkstone gravy' for the sum of £24.
The pub's website boasts: "Our menu is made entirely with ingredients produced on British farms. It'll change based on what's in season, but it'll always be absolutely f****** delicious. Take a look and see what takes your fancy."
Some on X slammed the pie as 'f****** extortionate' and labelled him 'tight', with one quipping: "At least Dick Turpin wore a mask." Yet, many rallied behind him - especially those who've sampled the pie themselves, with suggestions even coming in that he should hike the price further.
A fan took to , proclaiming: "Was the best £24 spent! Fantastic meal there, great food and all local produce - stop whinging!".

Another enthusiast simply exclaimed: "Ah! But what pie". And another chimed in: "Worth every penny." A regular at Clarkson's establishment declared: "Best pub in the is not for you, stick to McDonalds."
Meanwhile, patron Jason Rees shared: "Having eaten in @JeremyClarkson's pub and expecting it to be over hyped and average I was so impressed with the food we rebooked, as soon as we could, to repeat the experience." He added: "It's not cheap food but the quality was outstanding."
Corrie icon Vicky Entwistle, 56, famed for her role as Janice Battersby and her stint in Celebrity , commented: "I think that price is reasonable...you want to visit my village pub up north the prices are through the roof."
Another supporter commented: "I'm guessing it's using unprocessed ingredients and fresh veg. There's a saying you get what you pay for. You could have a Dacia Duster pie meal for £10 rr a pie for £24."
Yet another addressed a complainer, saying: "You must be a complete idiot! £4 is vat Then you take off the price of the fresh ingredients, then the staffs salary, Nat ins, and employer pension contribution, then the non domestic rates, gas and electric, rent. There will not be much left at all. Price should be £30."
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